The Power is in the Presentation
Presented by Lela Barker
The framing of your products has the power to transform your business from “barely squeaking by” to “holy smokes, my bank account looks rosy!” If you send the wrong value signals, you’ll amass a crowd of disjointed, price-conscious, commodity-minded shoppers who aren’t particularly loyal. But what if you could flip that script and put your products into context? What if you could send clear value indicators to attract brand-driven shoppers who will evangelize your company and pay top dollar for your products? I promise that it’s possible, and this thought-provoking workshop will deliver actionable strategies we discover together while dissecting successful brands. You’ll leave with inspiration and clear “next steps” for up-leveling your presentation, connecting with your people, and finally commanding the prices your products deserve.
Hemp CBD in Personal Care Products: An Honest Look at Why and Why Not Include it in Your Business
Presented by Kayla Fioravanti
There is a new ingredient in town and it is shifting the landscape of the personal care industry. Hemp CBD is gaining in momentum as word of mouth spreads among consumers from one positive experience to another. The question as makers is whether jumping on the bandwagon is right for their business or not. Kayla Fioravanti will help navigate the positive side of adding hemp CBD to your product line as well as the pitfalls with an honest review from an industry insider as the co-founder of Ology Essentials. She will also explain in plain English the why and how hemp CBD works in topical applications.
The Community Economy
Presented by Donna Maria Coles Johnson
Today, your customers are more distracted than ever. They are bombarded with hundreds of marketing messages daily, and they can increasingly buy whatever you sell from any number of sources — and frequently at a lower price. In order to overcome these hurdles, you need more than a good product. You also need a community of people who love you and your brand, and who will help you break through the noise so your products can be seen and heard. Thankfully, it’s easier than ever to build community around your brand, and Donna Maria is here to show you how. In The Community Economy, dM shares how to serve more people, create more impact, and enjoy more success through community.
Demystifying Soy & Beeswax Candles
Presented by Haleigh Fioravanti and Stephanie Franchini
Scent some wax, attach a piece of string to a container, pour the wax into that container and light her up! You got yourself a candle, right?! Wrong. Stephanie Franchini and Haleigh Fioravanti will shed some much needed light on candle making – the challenges, the rewards, a few tips and tricks and the endless creativity that comes along with it.