Keynote: Indie Beauty vs Big Box Beauty: How to Compete with Mainstream Beauty, While Staying True to Your Handcrafted Roots
Presented by Charlene Simon
As keynote Charlene is bursting with passion to talk about where the handcrafted beauty and skincare industry is headed, how much you should eye big-box beauty retail, and how you can keep up with what buyers really want from their indie-beauty makers while staying true to your handcrafted roots.
From Trash to Cash
Presented by Angela Carillo
Alegna Soap’s Angela Carillo will show you new ways to utilize that last bit of soap batter in your pot and turn it into cash! She will present soap demonstrations on how to save hundreds of dollars by utilizing what most soapmakers throw in the trash.
Introduction to Candlemaking
Presented by Bethany Petri
Infused Bath & Body’s owner, Bethany Petri, will take you through the ins and outs of basic candle making. She will help you navigate through various materials including but not limited to types of candle wax, wicks, colors, scents & more.
Scent Blending Workshop
Presented by Brooke Stant
Join Brooke Stant, mastermind behind Smiles By Wedelstaedt, for a two-hour scent blending workshop: “Exploring Your Signature Style and Scent Memory.” You will learn the basics of traditional fragrance design, as well as how to build unique variations on that model.
Just Go Live! Using Live Streams to Benefit Your Business
Presented by Roslyne Johnson
Aromatherapy: Fact or Fiction
Presented by Kayla Fioravanti
Today it is hard to tell the difference between aromatherapy facts and a large variety of old and new fictions being shared as truths. Kayla Fioravanti is a research fanatic and has untangled the history of many fictions. She will arm you with a solid foundation of aromatherapy facts.
How to Host: Planning and Executing the Perfect Sales Event
Presented by Holly Port
Holly Port—owner of Lotion Bar Café in Colorado Springs, author of Make it Fizz : A Guide to Making Bathtub Treats and the queen of bath fizzies will be sharing her tips on how to put together a successful event/show. Holly puts on several shows per year, like her annual Handmade Hollyday (which she has put on for 11 years with amazing turnouts). She has over 500 customers that do their holiday shopping in one day at her HOME. But do not worry if you do not want shoppers coming to your home. She will share her tips and tricks on how to have a successful event wherever you are. Your store, farmers markets, craft shows and more. She will be giving out check lists and handouts to get you started. She will be releasing her new book this summer with step-by-step instructions and helpful tips. So, you will be the first to get all info to start putting together your next event.